Wouldn’t it be great if we lived in a world where companies were totally upfront with us and transparent about the products they market and sell? No more having to read the fine print on every single thing you plan on buying or subscribing to. Gone are the days of having to do multiple Google searches for ingredients on the back of labels that are so mysterious and hard to pronounce, it sounds more like you’re shopping for materials for a science fair experiment instead of the food you’re planning to serve to yourself and family. Isn’t it nice to daydream like that every once in awhile?
The sad and brutal truth is that the world simply doesn’t work this way. Sure it was a nice daydream while it lasted, but it’s simply a temporary fantasy we created for your amusement and pleasure. Indeed, the harsh reality of it all is that we don’t live in a world like that at all. Actually, it’s quite the opposite. We live in a world where the majority of companies are in it solely to make a profit. In fact, not just to make a profit, but to make as much profit as they possibly can no matter the cost. Unfortunately the cost in this case has been the loss of consumer expectations and trust.
Consumers have been done wrong, lied to, deceived, and manipulated so much and for so long that they’ve become use to it. In fact, they’ve not just become use to this behavior, they automatically expect it. When they do come across a company that tries to do right by them, their initial response is typically something along the lines of “what’s the catch?”. It’s unbelievable to them. It must be some kind of scam or practical joke right?
It’s safe to say that customer expectations of transparency are not being met. According to recent studies, research shows that if a brand offered complete transparency, 39% of consumers would switch to that brand, and 56% of consumers would be loyal to that brand for life. Those are some pretty amazing numbers and statistics to digest when you think about it. Companies highly underestimate the value that transparency with consumers has to offer. In the long run they have better chances to make a lot more money doing right by consumers than trying to trick and deceive them.
Transparency is something that LifeBright has practiced and believed in since day one. For those interested, we’re always more than happy to provide customers with lab analysis of our supplements upon request. When it comes to dietary supplements, we also feel it’s of the utmost importance that consumers know exactly what they are putting in their bodies. They don’t need to be misled by complicated labeling and very confusing phrases. That’s just one of the reasons we take the time and effort to ensure all labeling is easy to read and understand for our customers.
Gaining customer trust means building a brand that your customers can believe in and support. When a company goes to the ends of the earth to satisfy their customers the best they can, they are actually marketing themselves and building customer trust along the way. When a customer sees that you’re not like every other company out there, it makes you stand out from the crowd. Not only will they be loyal and buy more from you, but it’s extremely likely that they will tell their friends and family to shop with you as well. Your customers have now become your marketers.
True and complete transparency doesn’t end there. One of the things we like to do here at LifeBright is invest in the education of consumers in general, whether they’re a customer with us already or not. By providing educational material on herbs and dietary supplements to the general public, it helps consumers make more informed decisions about their health, and ways to go about improving it.
In the end, we believe that honesty is always the best policy. Sure businesses want to make money, but at the end of the day it’s all about the consumer and making sure their needs are met first. Without the consumer, there is no company. Without you, there is no LifeBright. For us, you are who matters most.